The Apple Marketing Philosophy by Eric J

Steve Jobs Biography by Walter Isaacson, It was a long thick biography lay by 700+ pages, (Indonesian Edition) recalling very detail of Steve's life from his adoption till (I haven't finished yet). Currently I was on page 140, but each time I finished 50 pages, there were always a nice thought to be share, Around page 120 it was wrote that Mark Markkulla, one of the share holder who also a marketing genius set a philosophy for Apple Corporation as marketing guideline and it serve as a very fine battle strategy.


Here is The Apple Marketing Philosophy :

Empathy, Focus, Impute, Since I watched 2 of Steve Jobs Biography Movie Drama, The Pirates Of Silicon Valley (1999) & Jobs (2013), I felt that there is something mind similiar and opposite with the mesmerizing quote that Jobs once said with the Apple Marketing Philosophy hand out by Mike Markkula.

Empathy : 

Markkula once again believe to success, Apple need to aim, understand better the market compare to their competitor, but Jobs once said "But in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them" as quoted on Businessweek.

Markkula is typical step by step businessman but of course literally his success have supported by his wit & courage in taking risk. His Empathy idea basically was form to learn what people need and satisfied with what their need. 

Oppositely Jobs idea was creating a cool stuff that people were once never need and you show to do, tell them how it is work and people have their hand on your stuff, they become addicted need it, it was once become a life hooked stuff.

Focus :
This is absurd fantastic, since the beginning of Internet motivation era (which people loves to create motivation and inspirational line), Jobs once again mentioned an clearer meaning of the old saying "In order to success, you must focus on one thing you are doing".. He explain with 

Markkula & Jobs certainly have their great mind think alike.


Impute :
I never spot Jobs once mentioning the idea of packaging to attract consumer but in his daily times during creating Apple II, LISA, MAC, he repeatedly preserve the idea of art and beauty into product. The idea in which he admit that beauty can be serve with simplicity that he inspire from Zen Buddhism teaching. Markkula third marketing philosophy hit the realization that people mostly did not care behind the scene, they will eyeing twice your product if your product make them fall in love in first sight, a second of failure to attraction might make you lose a potential customer. In mostly film, you can see the storyline how Jobs strongly preserving his product to be artistic and forward to forward. 
Although Jobs did not mention the illusionist packaging to serve customer but his act in beautify his product with tremendous artistic elements. 

UMUR BERAPAKAH TERLALU TUA UNTUK MEMULAI SEBUAH USAHA ?

Umur berapakah terlalu tua untuk memulai sebuah usaha ?

Mark Zuckerberg (Pemilik Facebook) memulai facebook saat berumur 19, tetapi tahukah anda bahwa Charles Flint memulai IBM saat dia sudah berumur 61.

Pada umumnya cerita tentang  anak yang masih dibangku kuliah memulai bisnis triliyun di dalam kamar kosnya memang menarik, tetapi masih banyak cerita menarik pengusaha yang menitis kariernya diusia yang sudah tidak belia.

Sebagai contohnya : Perancang busana menikah Vera Wang tidak memulai bisnisnya hingga dia berumur 39. Martha Stewart yang dijuluki Dewi Dekorasi Rumah baru memulai dekorasi rumah saat berumur 35. Dan yang sering dijuluki Malaikat Investasi dan Pemilik Bisnis incubator 500 Startups, Dave McClure memulai investasinya saat berumur 40.

Ketika memulai sebuah usaha, kekurangan sifat energetic untuk mereka yang memulai usaha pada umur tidak belia bisa diseimbangkan dengan kaya nya pengalaman yang dimiliki. Reid Hoffman memulai situs Network yang popular LinkedIn ketika dia berumur 36; Sam Walton memulai Wal-Mart ketika dia berumur 44; dan Joseph Campbell memulai Campbell Soup saat dia berumur 52.

Grafik informasi di bawah, marilah bersemangat dan berhenti menghitung umur saat kita ingin memulai sebuah usaha yang hebat ! 

JADI MENURUT ANDA UMUR BERAPA DIANGGAP TERLALU TUA UNTUK MEMULAI ?

MY FAVORITE QUOTE :D

As a movie and blog crawler as well as a life observer (hehe), I have collect a lot of quote and some of them is sincerely matched to me :D


1. If you good at sometime, never do it for free.

Kinda feel familiar ?
This is one of the golden quote from Dark Knight's Joker.

Reason :
As a some sort of bachelor degree holder that have been implicated with personal computer, there is long Q from outsider who seek for "free" help and assistance, starting from Printer, Cellphone, CPU, Troubleshooting installing PC game and Website Building. I believe not only me but my fellow S.Kom, more or less (unless you are the idiot who keep hid behind when there is group project) will getting nuisance problem from individual that DEMANDS HELP, repair this and that, update this and that, and the response from the GET HELP punk are "Hey this guy is an IT guy, a half sincere of thank you is good enuff" and day by day the demands for help is more and more and one day if you ever fail to fulfill the demands, you will get a critic such as "What are you doing during college ?"

"If you're good at something, never do it for free" - is a 100% fit for us isn't it ? I rather be a Joker than a Clown.




2. Penuhilah Hidup ini dengan Canda dan Tawa

When I was in college, I know a guy who is senior 12 years older than me but he is young, talk and think kinda resemble to (Personality and look) Jack Sparrow, this guy is fun to hang out, when he handed me his name card, the quote is printed there as his personal quote. Well, nobody get out of this life alive so let make it fun and merrier. Fill this life with laughter and companion (canda).

3. Real Men spend time with Family

I never watch The Godfather before but I surely have chance to read some article discuss about the mesmerizing quote and watchsome of the scene in this movie thru Youtube, I shorten the original quote as it was quite influence me, I meet a lot of guy who really "make" themselves spend less time with family, some try to shape themselves as a strong guy image that did not care much with the family companion, but if a men does not have the ability to spend time with his family, where is the merit point from him to conquer this global family ?

4. We are not going to compete by being better but by being different.

Another altered quote that I got from Jobs. as the global quick changing we can't getting success by being better because everybody is trying be better and some really got talent of these. The only way to beat down even half of the competitor is being different, where I'm the pioneer of these idea and the other, either follow or copy. Not too long from today, a jerk try to stalk all my e-commerce business promotion and marketing strategy and copy them. I felt fury  for the first minutes I detect it but feel at ease when some thought come by, He can copy my battle form but he never copy my battling essentials. 

Zeitgeist : My Life Mystical Story as Star of East, Sirius Star, Saviour.. ?

THE FOLLOWING POST CONTAIN ABSTRACT THOUGHT, RELIGIOUS CONTENT, & UN-CERTIFIED ASTROLOGICAL INFORMATION, PLEASE IGNORE IF YOU CAN'T ACCEPT IT. 

IMPORTANT : THE CONTENT IS WRITE FOR A CONCEPT OF AN NOVEL AND IS NOT DEPICTED AS TRUE INFORMATION 

Numbers, Words, Ancient Stories, 3 interesting object that can create a timeline of a character and could be immortalized, mythical upon a mortal human.

I believe each of us in certain of our lifetime, we have some divine imagination (or maybe you never had it), in some minutes or even a day, we might felt we aren't just mortal, we might be a higher subject that reincarnate into this human body, we might be destined to be something great and to interpret into something that your family, friends and yourself could  be easily understand you might take your name, birth mark, birth date, some special event that occur or your name as a sign of great revelation from the universe upper authority.

Well, during writing this blog, I have a quick asking to two of my friends but I never knew does it only happen to me or they are to shy to admit that have such imagination in this topic.

I spent 15 - 20 minutes of my everyday to do research to my name, birth date, birth mark and anything related to make me seems divine (HAHAHA), the real intention to do the research is to support my upcoming short story that I find some courage to create again after a failure in 2010.

The most vital thing to make sure you success ed to create a mystical story of your self is ..... Internet connection !! yup you got to have a internet connection to read, understanding story from folklore, religion and ancient story is important to make your story look truth and convincing.


Let me make an example and as the best example I will use myself.

Coincidentally in lunar calender (asian calender or accepted as east calender) I was born in date 25rd and month 12, It just like Christmas 25 December of east calender. If you trace back to Sun God of Roman Empire it is exactly the God was born in 25 December. ( Point 1 )

and trace back to modern calender I was born in 12 February, Most of us recognize that 13 is an unlucky number, their is many various reason but the main reason is 12 mean complete and safe and if there is something more than 12 and now we spoke of 13 in mean out of safe. It is unsafe and dangerous. The reason 12 become an astrological lucky number was due several factor, that have coincidental occurrence with the following :

- 12 months in a year
- 12 number in a clock
- 12 Jesus Acolyte
- 12 Astrological Symbol and Chinese Zodiac
- 12 Israel Tribe
- 12 Jacobs' son

The factor of 12 is chosen can be reveal by our astronomical movement and occurrence which I didn't have enough resource to do further research yet. (Point 2)

Let move another step to 12 February, It was sign of Aquarius,  based of astrological age and depending to the method of calculation although it is widely believe that we are in Age of Aquarius,  every 2150 year we are moving toward a new age and it is believe we have finished the Age of Pieces and we are currently in Age of Aquarius.

Age of Aquarius represent humanity, reform, rebel, some astrologer believe the Age of Aquarius start during French Revolution and England Industry Revolution and follow by the Abraham Lincoln that was famous to ended slavery marked the new age of humanity and it is another coincidence that Abraham Lincoln was born in (12 Feb) (Point 3)

Let flip to bible Luke 22:10 ( I found this during I was 22 years old and it is on year 2010, I swear !) and thought it is an beautiful coincidental thought to be share. In Luke 22:10 it is written on Last Supper "9They said to Him, "Where do You want us to prepare it?" 10And He said to them, "When you have entered the city, a man will meet you carrying a pitcher of water; follow him into the house that he enters. 

It is written "that a man will meet you carrying a pitcher of water", It is easily to be recognize as the symbol of Aquarius, "Follow him into the house that he enters" It some Roman Literary it is believe HOUSE can be interpret of AGE. To simply this we could say, follow the Aquarius into the new age.
I was 22 during year 2010 so It make it legal to link it up to divine momentum. (Point 4)

Star of East in ancient Egypt was believe to be the bright star that many Gods and Kings was born in that moment the star appear in the Great Sky, to identify the star, ancient astrologer seek the easily identified 3 star that we call 3 Wise King star or Orion that line up together and they will point to the brightest star and coincidentally I have birth mark that me resemble of the 3 star. (Point 5)

The concept to writing an character into some ancient or spiritual subject always can be very interesting as long the foundation of the stories and history can be mastered. Try yours and share with me, How your name, birth date/mark, can be seems to be divine.

TOP Post Thread Kaskus Ku Yang Di Plagiat

Pagi ini iseng saya buka file - file lama ku, ternyata ada sebuah notepad yang tertulis note.txt, OK saya double klik untuk membacanya ternyata isi nya adalah catatan Post yang pernah saya sumbangkan ke kaskus, seingat saya pada zaman 2010 pas belum dapat kerja, saya sangat rajin menulis cerita ataupun artikel humor dan yang paling berkesan adalah post yang berjudul "Film - film yg turut dilarangkan bila 2012 diturunkan", karena post humor ini ditulis tanpa expected welcome dari pembaca kaskuser, dari view dan reply saya sudah lupa seberapa banyak tetapi seingat saya reply sudah mau hit sampai seribu pada saat itu, kemudian saya juga sudah lupa akan post ini dan kebetulan kira - kira mendekati saat itu juga, Kaskus mengalami server move dan banyak artikel dan post hilang begitu saja. Nah, kebetulan tadi saya meliat catatanku dinotepad dan saya coba search artikelku dengan copy paste judul "Film - film yg turut dilarangkan bila 2012 diturunkan" ini dan abracadra ternyata artikel aku banyak diplagiat orang. Ada beberapa yang copy paste karya ku di blog mereka.

Nah itu hasil karyaku :

"Film - film yg turut dilarangkan bila 2012 diturunkan"

Film 2012 dianggap meresahkan masyarakat akan adanya kiamat, maka film2 berikut juga patut diturunkan :


Orphan

Alasan : Film ini bisa juga dianggap meresahkan pendapat masyarakat tentang adanya bahaya bila mengadopsi anak2 dipanti asuhan 



The Mummy

Alasan : Film ini akan menghasutkan tentang bangkitnya mummy2 dan Raja Mummy akan menjajah dunia ini serta menghancurkannya.



300

Alasan : Film ini menceritakan ttg sejumlah 300 pasukan spartan yang menahan mati - matian melawan jutaan bangsa Persia.. hal ini akan menghasut militer kita untuk berhenti memperbanyak rekrut pasukan karena 300 sudah cukup.



Fast and Furious : Tokyo Drift

Alasan : FIlm ini akan menghasut anak muda untuk melakukan balap liar karena percaya akan mendapat sejumlah uang dan penghormatan.



Transformer

Alasan : Film ini akan menghasut orang untuk terus menerus memerhatikan mobilnya karena takut sewaktu- waktu mobilnya akan merubah menjadi robot dan melarikan diri.

Alasan : Film ini akan membuat para anak2 menjadi khawatir karena spiderman yang dipercaya kan melindungi kota menjadi preman



Resident Evil

Alasan : Film ini akan menkhawatirkan masyarakat bahwa adanya sebuah organisasi yang melakukan tes virus2 yang sewaktu-waktu akan menyebar ke seluruh bumi dan menyebabkan manusia berubah menjadi Zombie.


Jurrasic Park

Alasan : Udah tahu dech.. membuat takut ibu2 bahwa taman nya akan diinjak2 dinosaur !!!



Twilight

Alasan : Membuat para gadis yg masih ria- ria cinta tidak mau lagi pacaran dgn sesama species (manusia).. Maunya ama Vampir aja karena dirate lebih ganteng dan romantis



Scooby Doo

Alasan : Karena takut nanti anjing pada bisa ngomong

Alasan: ngajarin anak kecil pake kolor diluar biar kayak supermen..bakal menimbulkan porno aksi dini


Memang rasanya tidak sedap melihat hasil karya walaupun konyol diplagiat buat meramaikan blog orang lain tetapi berkat mereka juga saya berhasil retrieve back hasil yang saya pikir sudah hilang ini. Yang paling disayangkan adalah ketika post dikaskus banyak sekali comment - comment dari agan kaskuser dan tambahannya yang bener - bener lebih lucu dari milik saya.

Inspirasi membuat artikel post tersebut adalah ketika saat itu film 2012 tentang kiamat tersebut dianggap menyimpang dan banyak diprotes dari pihak tertentu, makanya saat itu saya bikin artikel post plesetan ini. Haha

The Power of Entertainment

Have you ever wonder that why a doctor that spend most of his life to his studies earn less money than a singer ? well i don't mean to underestimate the profession of singer or actor but as a doctor or scientist whom have a greater realistic skill in building our human society, they got less merit than the entertainer.

I believe it is nature of human to thirst and greed to be entertain, date back to ancient Rome, where thousand of slave been force to be Gladiator, fight till dead in the very arena that fill which their sacred sand, they are not only ignite to entertain the crowd of Roman citizen but it is a tools for the politician on that time to stabilize political situation, a Slave could stabilize the politic of ancient Rome ? YES !! This is the hidden power of entertainment.

Actor/Actress, Singer, Stand up Comedy, Sport man and anything you could name it was somehow have the hidden power to stabilize and earn reward in much glamours way.